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Want More Clients? 5 Ways to Improve Your Business Results Search on Google

Google processes over 40,000 searches every second. Many of those searches return business results. If your business isn’t in those results, you’re missing out on a targeted stream of new customers.
Fortunately, there are five steps you can start taking now to improve your site’s visibility.

Those actions include:

1. Completing All Information

 

Google uses different factors to rank local business results than standard web search results. A key goal of those factors is to ensure a business is real and not an attempt at spam.
The first step to show Google that you are an actual local business or institution is to claim your Google My Business page and complete all the profile information.

 

 

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The first step to show Google that you are an actual local business or institution is to claim your Google My Business page and complete all the profile information. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/c80Ws” icon=”fa-twitter”][/themify_quote]

 

2. Verifying Your Location and Hours

The next step to comply with Google’s business strategy and subsequently boost your visibility is to get your location certified. The most common verification method Google uses is traditional snail mail.
Google will send a verification postcard to the address you enter. For some businesses, verification can also be completed by phone, email or even instantly.
Another essential part of verification is making sure your hours are accurate. Not only does Google look at this information, but it’s something new customers will rely on when deciding to stop by your location.

 

3. Speeding Up Your Site

Over the past few years, speed has become a critical factor in Google’s ranking algorithm. Slow sites face an uphill battle to rank well in local or general results.
How fast your site loads is just as critical on mobile devices as a traditional computer. If your site currently lags on smartphones, switching to a responsive web design can significantly boost the speed.

 

 

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Over the past few years, speed has become a critical factor in Google’s ranking algorithm. Slow sites face an uphill battle to rank well in local or general results. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/3Bf1F” icon=”fa-twitter”][/themify_quote]

 

4. Managing Reviews and Photos

Reviews do play a prominent role too in how Google ranks different businesses and institutions. Although you’ll want to avoid actions like paying for reviews, you should take steps to encourage happy customers to leave one.
Local photos posted to your listing by you and customers can increase its visibility as well. Good images will also give potential customers better insights into what to expect when they visit your location.

 

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Putting these tips into action will bring in more customers by increasing your visibility in Google Search business results. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/T3dD9″ icon=”fa-twitter”][/themify_quote]

 

5. Building Citations For Your Business Results Search On Google

Citations are the last key component of ranking well in Google for local searches. This term refers to links or entries in trusted directories like Yelp or Google My Business.
A local citation will generally include the name, address and phone number of your business. If you want to maximize the value of every citation, it’s crucial to ensure these details are the same across all listings.

 

 

Putting the above business results search on google tips into action will bring in more customers by increasing your visibility in business results. However, as a busy local business or institution, you may not have the time or the team to complete these tasks.

At Nuconet, we provide customized digital marketing solutions. We can become your digital marketing department and handle everything needed to improve your online visibility.
To start the process of bringing in more customers through your website, fill out our short client questionnaire, and we’ll arrange a convenient time to discuss your specific digital marketing needs.