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Digital Marketing

Digital marketing is the art of marketing services and products using digital technology, like the Internet, mobile phones, digital display advertising, and any other digital medium like chatbots or voice services like Amazon’s Alexa and Google’s Home Assistant.

Marketing for Nonprofit Organizations: How to Increase Traffic

Marketing for Nonprofit Organizations: How to Increase Traffic

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Marketing for Nonprofit Organizations: How to Increase Traffic

Every organization wants to get noticed. Nonprofits are no different. The most viable source for getting eyes on your website is through digital marketing.

Digital marketing helps align businesses with potential consumers and it works the same way with non-profits and donors. It’s a cost-effective tool for personalizing your organization and building online relationships.

Digital marketing helps your nonprofit organization reach more people.

This is key since non-profit organizations often struggle with sufficient finances to promote themselves. Before you give up, there are strategies you can put in place to help more people find you online.

Learn here how marketing for nonprofit organizations increases traffic to your website. Here’s a helpful guide.

Use Social Media when Marketing for Nonprofit Organizations

Use Social Media when Marketing for Nonprofit Organizations

Non-profit organizations benefit from using social media platforms every day. Facebook and Twitter both allow nonprofits to promote their causes to gain followers and donors.

Facebook

facebook live

When organizations set up a Facebook business page, they get access to Facebook Events and Facebook Live.

These tools that Facebook provides will help you promote your nonprofit organization, your campaigns, events, and other targeted issues.

Nonprofits can use these tools to spread knowledge about their cause and target new supporters.

Twitter

twitter hashtags

Nonprofits can tweet for their cause. After creating an account, nonprofits can build their base using the Twitter “Who to Follow” tool. By following accounts that your nonprofit is interested in, you might get them to follow you back, and even retweet your content helping you gain new followers.

Twitter also leads social media with its hashtag feature. Users can get new followers by using the “#” symbol with related keywords at the end of their posts. These # keywords, also known as hashtags and are used to facilitate people find tweets about the subjects they are interested in.

Nonprofits build relationships when they follow and retweet from relevant hashtags. Other users may return the favor and do the same with theirs. This is how you get noticed on Twitter. Having your tweets retweeted gets your organization more exposure.

Partnerships

diverse group of young nonprofits start a partnership

A great way to gain exposure online is by partnering with other small businesses. You can do this through online grassroots efforts.

Using social media exposes your cause to a possible 2.34 billion people. But after you’ve gained a good following, you have to find a way to get them to stay. A successful collaboration with a for-profit company can help.

Nonprofits can enjoy collaborations in several ways:

  • Cost Sharing – For-profits share infrastructure and administrative expenses. This frees up assets for nonprofits to promote in other ways.
  • Expansion – Most established businesses have a solid customer base. Some of them have a global footprint. Partnering with them gives you access to their customer base. It also opens the door for an international introduction to your nonprofit.
  • Efficiency – A great part of successful non-profits is volunteer participation. Volunteers increase efficiency be meeting organizational goals. A partnership means more volunteers. Having more hands on deck multiplies productivity and proficiency.

Use a search engine to research different ways to connect with a for-profit business.

Blog About It

nonprofit volunteer woman writing for her charity blog on laptop in cafe

Blogs can be an instrumental way for businesses and organizations to tell their story. Use them to show how your nonprofit is making an impact in its local community and abroad.

Tell your story with photos, videos, and infographics. Share them on social media. Then enlist the help of other A-list writers from around the world.

Allow contributors to write niche-centered articles for your blog. This helps them build their portfolio and you gain more followers when they share their work.

In Closing

Digital marketing for nonprofit organizations is nothing short of busy work. It’s complex but well worth the effort when you learn how to make it work for you.

Successful digital marketing is the key driving force that can make a difference for your nonprofit. Use social media, link up with great brands, and tell your story online.

At NUCONET we work for several nonprofit organizations, if you need a hand to set up a digital marketing strategy for your nonprofit, let us know by visiting our contact page in www.NUCONET.com and scheduling  free call.

5 Benefits of Outsourcing a Managed Blog Solution

5 Benefits of Outsourcing a Managed Blog Solution

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5 Benefits of Outsourcing a Managed Blog Solution

Do you have a business blog but no time or energy to write every single week?
In this helpful guide you will learn the benefits of outsourcing a managed blog solution and how it will help your business.

Blogs can be a great way to connect with your target market uniquely. This can help a potential client learn more about your products and services. That way they feel more comfortable working with your business.

According to Think Creative, a small business that blogs has 126% more leads than a small business that does not!

But how can outsourcing these services help your company?

Read on to learn 5 benefits of outsourcing a managed blog solution!

Leverage Digital Marketing Experience

1. Leverage Digital Marketing Experience

Outsourcing copywriting and SEO functions like managed blog solutions to a digital marketing agency allows you to leverage the experience of trained professionals.

Writing an engaging blog can be a challenging task. That’s because you need knowledge about emerging topics in your industry, how to write a blog that resonates with your audience, and how to properly structure and use its keywords if you want to acquire a good SEO (Search Engine Optimization).

A managed blog is prepared by experienced writers that know the in’s and out’s of your market.

Hire A Digital Marketing Agency So You Can Focus on Growing Your Business

2. Focus on Growing Your Business

Digital marketing agencies allow you to focus on growing your business.

In today’s digital age, you need to focus on developing your client base while marketing your product in person and on the internet.

When you hire a company to handle your blog, you can spend more time doing other important tasks for your business.

Improve Search Engine Optimization (SEO)

3. Improve Search Engine Optimization (SEO)

A managed blog solution can be a great way for you to improve your website’s SEO.

SEO is a form of digital marketing focused on improving your website’s ranking in search engine results. One way to do this is by publishing well-written blog posts on a regular basis.

According to Demand Metric, a website with blog posts can increase its indexed page count by 434% compared to a site that does not!

Indexed pages are web pages that are identified by crawler programs for inclusion in search engine results.

Stick To A Publishing Schedule For Your Blog

4. Stick To A Publishing Schedule

Managed blogs as part of a digital marketing agency service helps your company stick to a publishing schedule.

This is important because it helps your readers know when to expect a new blog post. If you are handling blog posts yourself, you may get busy and fail to publish them on a timely schedule.

This can hurt your company’s website because your blog posts may seem too sporadic. It can also impact your page negatively because you want your blog posts to be relevant and timely.

Control Costs

5. Control Costs

When you hire a digital marketing agency for managed blog posts and other services, you can predict and control your costs.

The digital marketing company you hire will be able to quote a package for your business designed for its unique needs. By agreeing to digital marketing service package in advance, you will be able to control your budget more effectively.

Wrapping Up: The Benefits of Outsourcing A Managed Blog Solution

Wrapping Up: The Benefits of Outsourcing

The benefits of outsourcing a managed blog solution can help you stand out from the competition.

But finding the right digital marketing agency for your business means taking time to learn about your options and work with the right one for you.

Are you considering outsourcing a managed blog solution?

At NUCONET, we offer since 2010 a wide range of digital marketing services for your business. We can manage your business blog for you, schedule a free call now, let us know what your goals are, and we will help you achieve them.

picture of a cup of coffee, a pen, and a napkin that reads "be interesting and interested"

How to be More Interesting: Create Better Blog Posts with These 5 Tips

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How to be More Interesting: Create Better Blog Posts with These 5 Tips

Writer’s block happens to the best of us, and how to be more interesting is a recurrent question many blog writers have. But when it affects the quality of your blog posts, it can impact your website – and your small business – as a whole.

Online consumers spend an average of 15 seconds on a web page before they lose interest. That means producing exciting content right from the get-go is critical.

But how can you overcome writer’s block and create better blog content?

If you’re wondering how to be more interesting on your blog, here are five excellent tips to help you!

1. Tell a Story

tell a story, mom reading picture book with her son

Who doesn’t like to hear a good story?

Blogs may seem reserved to “how to” articles or posts that are dense with information. But the truth is that a blog is an excellent platform for making your company seem more personable. And telling a story that resonates with your audience will keep them coming back for more.

Whenever you’re not sure what to write about, pull from your experiences. Talk about something that happened in your personal life. Did an interesting experience recently occur involving a customer?

So long as the story is relevant to your business, tell it!

2. Talk About Something New & Exciting

friends for tea on the terrace talking about something new and exciting

Need inspiration for great things to write about? You can never go wrong with browsing the world wide web for ideas.

Look up news stories that are happening in your industry. What are some groundbreaking developments that your customers will want to know? Are there new products you’ll be able to feature soon?

Share the news and your thoughts on them. Then, talk about what it means for your business and what customers can expect in the future.

3. Address People’s Questions

hand in audience from client raised for a question at a business meeting

Are there questions that your customers keep bringing to your attention? What are some industry-related topics that people continue to ask about?

If you’re looking for interesting things to write about, listen to your customers. Their questions and interests are some of the best sources of inspiration.

Go the extra mile by browsing relevant message boards on the Internet. See what people are talking about and which topics interest them the most.

By honing in on people’s questions in blog posts, you can also generate more conversation! Better yet – why not make a video instead of a blog post?

4. Show Your Funny Side

show your funny side funny portrait

A little humor can go a long way, especially when telling a story!

Business owners tend to think that they need to be serious all the time on their blog. But the truth is that people like web pages that appear warm and welcoming.

Don’t be afraid to show a friendly, conversational tone in the first person. And don’t hesitate to be a little funny, either!

5. Keep It Short & Sweet

attractive young woman reading a short and sweet blog post on her tablet in cafe

People have short attention spans. And most tend to tune out information when it appears in long blocks of text.

Don’t approach blogging like you need to accomplish X amount of words per post. Say what you need to say without being longer or shorter than you need to be.

Break up your content into short sentences that flow well. They’re easier for readers to digest and they’ll enhance your blog’s conversational tone.

Still Wondering How to Be More Interesting?

Getting the creative juices flowing is harder than it seems. But with these five tips on how to be more interesting, you can overcome writer’s block once and for all.

Still, learning how to be more creative and interesting is only the half of it. Your website needs an effective design, and you also need to stay on top of your social media pages. And as the owner of a small business, you may not have time to carry out your digital marketing plan.

That’s where we can help. Our digital marketing services can enhance your website and make it more interesting. We can help make your social media pages more appealing to new customers. We even have a service where you can hire our writers to write content for you, the right content to enhance your inbound marketing.

For more information on how we can help, contact us today, visit the contact page of www.nuconet.com and schedule a free call.

Hand arranged wood letters as Ranking word

Want More Clients? 5 Ways to Improve Your Business Results Search on Google

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Want More Clients? 5 Ways to Improve Your Business Results Search on Google

Google processes over 40,000 searches every second. Many of those searches return business results. If your business isn’t in those results, you’re missing out on a targeted stream of new customers.
Fortunately, there are five steps you can start taking now to improve your site’s visibility.

Those actions include:

1. Completing All Information

 

Close up hands of a business woman filling in a form. Business woman making notes on clipboard. Hands of a young woman signing the sheet.

Google uses different factors to rank local business results than standard web search results. A key goal of those factors is to ensure a business is real and not an attempt at spam.
The first step to show Google that you are an actual local business or institution is to claim your Google My Business page and complete all the profile information.

 

 

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The first step to show Google that you are an actual local business or institution is to claim your Google My Business page and complete all the profile information. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/c80Ws” icon=”fa-twitter”][/themify_quote]

 

2. Verifying Your Location and Hours

Picture of a a business hours announcement on a window

The next step to comply with Google’s business strategy and subsequently boost your visibility is to get your location certified. The most common verification method Google uses is traditional snail mail.
Google will send a verification postcard to the address you enter. For some businesses, verification can also be completed by phone, email or even instantly.
Another essential part of verification is making sure your hours are accurate. Not only does Google look at this information, but it’s something new customers will rely on when deciding to stop by your location.

 

3. Speeding Up Your Site

image of a Speedometer scoring high speed in a fast motion blur representing speeding up a website

Over the past few years, speed has become a critical factor in Google’s ranking algorithm. Slow sites face an uphill battle to rank well in local or general results.
How fast your site loads is just as critical on mobile devices as a traditional computer. If your site currently lags on smartphones, switching to a responsive web design can significantly boost the speed.

 

 

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Over the past few years, speed has become a critical factor in Google’s ranking algorithm. Slow sites face an uphill battle to rank well in local or general results. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/3Bf1F” icon=”fa-twitter”][/themify_quote]

 

4. Managing Reviews and Photos

Picture of a happy customer in a five stars reviewed business

Reviews do play a prominent role too in how Google ranks different businesses and institutions. Although you’ll want to avoid actions like paying for reviews, you should take steps to encourage happy customers to leave one.
Local photos posted to your listing by you and customers can increase its visibility as well. Good images will also give potential customers better insights into what to expect when they visit your location.

 

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Putting these tips into action will bring in more customers by increasing your visibility in Google Search business results. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/T3dD9″ icon=”fa-twitter”][/themify_quote]

 

5. Building Citations For Your Business Results Search On Google

picture of a business dorr with stickers of listing citations on local directories

Citations are the last key component of ranking well in Google for local searches. This term refers to links or entries in trusted directories like Yelp or Google My Business.
A local citation will generally include the name, address and phone number of your business. If you want to maximize the value of every citation, it’s crucial to ensure these details are the same across all listings.

 

 

Putting the above business results search on google tips into action will bring in more customers by increasing your visibility in business results. However, as a busy local business or institution, you may not have the time or the team to complete these tasks.

At Nuconet, we provide customized digital marketing solutions. We can become your digital marketing department and handle everything needed to improve your online visibility.
To start the process of bringing in more customers through your website, fill out our short client questionnaire, and we’ll arrange a convenient time to discuss your specific digital marketing needs.

 

Illustration of a magnet representing the attraction power of Content Marketing

Content Marketing

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What is Content Marketing?

Content marketing, one of the specialties of NUCONET.com,
is considered the next big thing in digital marketing.

Business owners who know the risk of new trends might be a little skeptical. Any new business trend that is promoted with hype should not be readily accepted without a thorough understanding.
Before you go into the development and actual implementation of a content marketing strategy, it’s vital to have a well-defined business goal and purpose of the marketing content. Specifically for branding and positioning your company. As soon as you do that, you may quickly recognize the objectives of every step. Once you understand them, it will be easier for you to make your decision and take action.

Content marketing, as the name implies, is marketing anything by utilizing content.

Attraction Vs. Interruption

In a more comprehensive definition, this kind of online digital marketing is about creating videos, blog posts, images, infographics, webinars, podcast, along with other media forms that attract people and build a positive association with the brand.

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Attraction Marketing is called Inbound Marketing, and Interruption Marketing is called Outbound Marketing. [themify_icon icon_color=”#00aced” link=”https://ctt.ec/1C3j8″ icon=”fa-twitter”]

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Content marketing is a business strategy for creating sustainable relationships with your intended market.

Conventional marketing strategies are conceptualized to interrupt viewers using imagery of value to the consumer. And on the other hand, content promotion delves deeper into attracting the customer with the discussion concerning the needs and thoughts of the consumer throughout the value driven platform. In a top-down viewpoint, marketing content is the creation of several client engaging platforms that might help them to answer their questions and concerns about your services and products.

Content Becomes Branding

Your site posts, videos, articles, and images become the face of the company showing your authority and character. This global image of your company will entice a connection with your clients in the process.
After understanding the theory comes the praxis. The implementation of a content strategy is a matter of searching, forming, and developing relationships with clients through different platforms by using the right content.

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 Content Marketing, as the name implies, is marketing anything by utilizing content.  [themify_icon icon_color=”#00aced” link=”http://ctt.ec/U449F” icon=”fa-twitter”]

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Marketing research reveals that customers spend about 57% of their time reading and searching on the internet before they get into contact with sales, and good content marketing is essential for providing answers to their questions and concerns.

Content Marketing & Blogging

Blogging is an all-important communication channel for content marketing.
About 80% of digital marketers who run a blog receive bigger ROIs with their inbound marketing campaigns.

Blogging consists of providing great content but also in keeping track of textual and visual articles, created to deliver value to customers, and their interaction by promoting engagement in the comments section. Bloggers should also respond to comments on the blog as well as social networks. Other marketing platforms have their very own responsibilities.

The channels you use depend on your type of prospective clients and your resources and budget.
The most consumed media are videos, articles, and webinars.

Your marketing collaterals rely on your niche, available resources, and business goals.