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Picture of a business owner asking a happy client to review his barbershop in google. This picture is an example of how to get Google Reviews the right way

How to Get Google Reviews the Right Way

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How can I Get Google Reviews the Right Way?

More than 84 percent of people trust reviews they read online as much as they do personal recommendations. If you don’t have reviews, or if you have a large number of negative reviews, this could be bad news for your business. Now, you have to figure it out, how to get Google Reviews the right way. Unfortunately, this isn’t as simple as you may think.

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There is a wrong and a right way to ask for Google reviews and to secure them. Learn more about what to do here: [themify_icon icon_color=”#00aced” link=”https://ctt.ac/Jfa9S” icon=”fa-twitter”][/themify_quote]

Request a Review

portrait of carpenter calling by smart phone at the workshop.

Requesting a review is something that you need to communicate to all the departments in your business – especially those with a client-facing role. You would likely be surprised about how many businesses don’t even think about asking for a review.
An example of a right way to request a Google review is by having printouts in your office, at your reception desk and in other locations where clients will see them. Make it clear that you would want them to let others know about the positive experience they had.

Make Sure Customers Know
How to Leave a Review

butcher teaching a young one how to sell meat

You need a printout available to customers and clients at your front desk, or you can create a blog post or webpage on your website that outlines instructions for leaving a review on Google. In many cases, the main reason customers fail to leave reviews is that they don’t know how to do it.

Make it a habit to provide these instructions with invoices, bills or other paperwork clients or customers receive. This will ensure everyone has the information needed to leave a Google review.

Make the Review Experience Personal

Smiling business woman talking by phone and having coffee, sitting on table at office workplace, copy space. Communication, technology, success concept

Generic requests for a review aren’t going to get very far. Your customers want to feel important. You can make them feel this way by personalizing the review experience.

Send a personal email from the business owner or contact the client via phone to ask about their experience and request a review. While it may take a bit more time than a generic request, the conversion rate will be well worth the effort.

[themify_quote]Send a personal email from the business owner or contact the client via phone to ask about their experience and request a review. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/2U9O2″ icon=”fa-twitter”][/themify_quote]

Make the Process Simple

Make it easy as ABC

To ensure you have the highest likelihood of getting a review, make the process as simple as possible. Consider creating bulleted instructions with integrated hyperlinks.

You can even copy and past the instructions directly from the Google My Business website. Google is known for keeping things short and sweet. These instructions will be beneficial when trying to acquire new reviews.

Now, Google even offers the ability for you to create a custom link. With this link, your customers can leave direct reviews for your company.

Provide Several Touch Points

share it everywhere symbol

It’s essential that you leave your customer’s several options when it comes to writing a review about your business. While getting a review on Google may be the primary goal, make sure they know how to repeat this process elsewhere.

For example, you can also ask customers to leave a review for you on Facebook. The goal is, regardless of what touchpoint used, make sure the client is asked kindly to leave feedback in the form of a review.

[themify_quote]While getting a review on Google may be the primary goal, make sure they know how to repeat this process elsewhere. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/KICmc” icon=”fa-twitter”][/themify_quote]

Provide Clients or Customers
an Incentive to Leave a Review

Gift Card Voucher Coupon Graphic Concept

According to Google, it’s against the review policy to solicit any type o review or to set up review stations. While this is true, there are still things you can do.

First of all, keep things tasteful. Also, don’t overdo it. From time to time you can offer a discount or coupon for a review (both good and bad). This is a great way to keep sweet, new reviews coming in. It’s even more useful if you roll the incentive into some a contest.

 

Respond to Any Review You Receive

Picture of a Thank you word written on napkin with red pen

This is a tip that should be pretty self-explanatory. If a customer sees that a business responds to the feedback that is left on Google, it will encourage them to share their feedback, too.
Why, may you wonder? It’s simple actually. The more a person sees that their comment will be read by other people, the more they will want to include their feedback.

 

[themify_quote]If a customer sees that a business responds to the feedback that is left on Google, it will encourage them to share their feedback, too. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/OFPYi” icon=”fa-twitter”][/themify_quote]

Include a Request in Your Email Signature

Asking for reviews in email signature

Sending out emails regularly can be beneficial for any business. Think about this, are you taking full advantage of your emails?  How to make your emails useful tools to gather more reviews. Your email signature is an ideal place to include a request for a review. An example would be, “Have something to say? Let us know on Google.”

By adding a simple call to action in your email signature field, you can generate a large number of reviews. After all, think about the number of emails you send every month. When you add the link to your signature, you will have a systematic and effective way to boost the number of reviews you have.

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Your email signature is an ideal place to include a request for a review. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/7X164″ icon=”fa-twitter”]
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How to Get Google Reviews:
Now You Know

Child pretend to be businessman. Kid playing at home. Imagination, idea and creative concept

If you are ready to get Google reviews, then using the information we wrote here will be extremely beneficial. It will help ensure you get quality reviews from real customers.

If you need more tips on how to acquire legitimate reviews, let us help. Our experienced team of digital marketers can help you with a wide array of marketing services for your business, including our automated reviews funnel

Even if you don’t need help with Google reviews, we can provide information and resources for content marketing. Contact us by visiting the contact page in www.nuconet.com and schedule a free call so we can talk about your project.

Hand arranged wood letters as Ranking word

Want More Clients? 5 Ways to Improve Your Business Results Search on Google

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Want More Clients? 5 Ways to Improve Your Business Results Search on Google

Google processes over 40,000 searches every second. Many of those searches return business results. If your business isn’t in those results, you’re missing out on a targeted stream of new customers.
Fortunately, there are five steps you can start taking now to improve your site’s visibility.

Those actions include:

1. Completing All Information

 

Close up hands of a business woman filling in a form. Business woman making notes on clipboard. Hands of a young woman signing the sheet.

Google uses different factors to rank local business results than standard web search results. A key goal of those factors is to ensure a business is real and not an attempt at spam.
The first step to show Google that you are an actual local business or institution is to claim your Google My Business page and complete all the profile information.

 

 

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The first step to show Google that you are an actual local business or institution is to claim your Google My Business page and complete all the profile information. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/c80Ws” icon=”fa-twitter”][/themify_quote]

 

2. Verifying Your Location and Hours

Picture of a a business hours announcement on a window

The next step to comply with Google’s business strategy and subsequently boost your visibility is to get your location certified. The most common verification method Google uses is traditional snail mail.
Google will send a verification postcard to the address you enter. For some businesses, verification can also be completed by phone, email or even instantly.
Another essential part of verification is making sure your hours are accurate. Not only does Google look at this information, but it’s something new customers will rely on when deciding to stop by your location.

 

3. Speeding Up Your Site

image of a Speedometer scoring high speed in a fast motion blur representing speeding up a website

Over the past few years, speed has become a critical factor in Google’s ranking algorithm. Slow sites face an uphill battle to rank well in local or general results.
How fast your site loads is just as critical on mobile devices as a traditional computer. If your site currently lags on smartphones, switching to a responsive web design can significantly boost the speed.

 

 

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Over the past few years, speed has become a critical factor in Google’s ranking algorithm. Slow sites face an uphill battle to rank well in local or general results. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/3Bf1F” icon=”fa-twitter”][/themify_quote]

 

4. Managing Reviews and Photos

Picture of a happy customer in a five stars reviewed business

Reviews do play a prominent role too in how Google ranks different businesses and institutions. Although you’ll want to avoid actions like paying for reviews, you should take steps to encourage happy customers to leave one.
Local photos posted to your listing by you and customers can increase its visibility as well. Good images will also give potential customers better insights into what to expect when they visit your location.

 

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Putting these tips into action will bring in more customers by increasing your visibility in Google Search business results. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/T3dD9″ icon=”fa-twitter”][/themify_quote]

 

5. Building Citations For Your Business Results Search On Google

picture of a business dorr with stickers of listing citations on local directories

Citations are the last key component of ranking well in Google for local searches. This term refers to links or entries in trusted directories like Yelp or Google My Business.
A local citation will generally include the name, address and phone number of your business. If you want to maximize the value of every citation, it’s crucial to ensure these details are the same across all listings.

 

 

Putting the above business results search on google tips into action will bring in more customers by increasing your visibility in business results. However, as a busy local business or institution, you may not have the time or the team to complete these tasks.

At Nuconet, we provide customized digital marketing solutions. We can become your digital marketing department and handle everything needed to improve your online visibility.
To start the process of bringing in more customers through your website, fill out our short client questionnaire, and we’ll arrange a convenient time to discuss your specific digital marketing needs.