Marketing for Nonprofit Organizations: How to Increase Traffic
Marketing for Nonprofit Organizations: How to Increase Traffic
Every organization wants to get noticed. Nonprofits are no different. The most viable source for getting eyes on your website is through digital marketing.
Digital marketing helps align businesses with potential consumers and it works the same way with non-profits and donors. It’s a cost-effective tool for personalizing your organization and building online relationships.
Digital marketing helps your nonprofit organization reach more people.
This is key since non-profit organizations often struggle with sufficient finances to promote themselves. Before you give up, there are strategies you can put in place to help more people find you online.
Learn here how marketing for nonprofit organizations increases traffic to your website. Here’s a helpful guide.
Use Social Media when Marketing for Nonprofit Organizations
Non-profit organizations benefit from using social media platforms every day. Facebook and Twitter both allow nonprofits to promote their causes to gain followers and donors.
When organizations set up a Facebook business page, they get access to Facebook Events and Facebook Live.
These tools that Facebook provides will help you promote your nonprofit organization, your campaigns, events, and other targeted issues.
Nonprofits can use these tools to spread knowledge about their cause and target new supporters.
Nonprofits can tweet for their cause. After creating an account, nonprofits can build their base using the Twitter “Who to Follow” tool. By following accounts that your nonprofit is interested in, you might get them to follow you back, and even retweet your content helping you gain new followers.
Twitter also leads social media with its hashtag feature. Users can get new followers by using the “#” symbol with related keywords at the end of their posts. These # keywords, also known as hashtags and are used to facilitate people find tweets about the subjects they are interested in.
Nonprofits build relationships when they follow and retweet from relevant hashtags. Other users may return the favor and do the same with theirs. This is how you get noticed on Twitter. Having your tweets retweeted gets your organization more exposure.
Partnerships
A great way to gain exposure online is by partnering with other small businesses. You can do this through online grassroots efforts.
Using social media exposes your cause to a possible 2.34 billion people. But after you’ve gained a good following, you have to find a way to get them to stay. A successful collaboration with a for-profit company can help.
Nonprofits can enjoy collaborations in several ways:
- Cost Sharing – For-profits share infrastructure and administrative expenses. This frees up assets for nonprofits to promote in other ways.
- Expansion – Most established businesses have a solid customer base. Some of them have a global footprint. Partnering with them gives you access to their customer base. It also opens the door for an international introduction to your nonprofit.
- Efficiency – A great part of successful non-profits is volunteer participation. Volunteers increase efficiency be meeting organizational goals. A partnership means more volunteers. Having more hands on deck multiplies productivity and proficiency.
Use a search engine to research different ways to connect with a for-profit business.
Blog About It
Blogs can be an instrumental way for businesses and organizations to tell their story. Use them to show how your nonprofit is making an impact in its local community and abroad.
Tell your story with photos, videos, and infographics. Share them on social media. Then enlist the help of other A-list writers from around the world.
Allow contributors to write niche-centered articles for your blog. This helps them build their portfolio and you gain more followers when they share their work.
In Closing
Digital marketing for nonprofit organizations is nothing short of busy work. It’s complex but well worth the effort when you learn how to make it work for you.
Successful digital marketing is the key driving force that can make a difference for your nonprofit. Use social media, link up with great brands, and tell your story online.
At NUCONET we work for several nonprofit organizations, if you need a hand to set up a digital marketing strategy for your nonprofit, let us know by visiting our contact page in www.NUCONET.com and scheduling free call.