SEO

Search Engine Optimization

5 Benefits of Outsourcing a Managed Blog Solution

NUCONET Editor Digital Marketing, Digital Marketing Tips, SEO blogging, inbound marketing, managed blogging, outsourcing

5 Benefits of Outsourcing a Managed Blog Solution

Do you have a business blog but no time or energy to write every single week?
In this helpful guide you will learn the benefits of outsourcing a managed blog solution and how it will help your business.

Blogs can be a great way to connect with your target market uniquely. This can help a potential client learn more about your products and services. That way they feel more comfortable working with your business.

According to Think Creative, a small business that blogs has 126% more leads than a small business that does not!

But how can outsourcing these services help your company?

Read on to learn 5 benefits of outsourcing a managed blog solution!

1. Leverage Digital Marketing Experience

Outsourcing copywriting and SEO functions like managed blog solutions to a digital marketing agency allows you to leverage the experience of trained professionals.

Writing an engaging blog can be a challenging task. That’s because you need knowledge about emerging topics in your industry, how to write a blog that resonates with your audience, and how to properly structure and use its keywords if you want to acquire a good SEO (Search Engine Optimization).

A managed blog is prepared by experienced writers that know the in’s and out’s of your market.

Hire A Digital Marketing Agency So You Can Focus on Growing Your Business

2. Focus on Growing Your Business

Digital marketing agencies allow you to focus on growing your business.

In today’s digital age, you need to focus on developing your client base while marketing your product in person and on the internet.

When you hire a company to handle your blog, you can spend more time doing other important tasks for your business.

3. Improve Search Engine Optimization (SEO)

A managed blog solution can be a great way for you to improve your website’s SEO.

SEO is a form of digital marketing focused on improving your website’s ranking in search engine results. One way to do this is by publishing well-written blog posts on a regular basis.

According to Demand Metric, a website with blog posts can increase its indexed page count by 434% compared to a site that does not!

Indexed pages are web pages that are identified by crawler programs for inclusion in search engine results.

Stick To A Publishing Schedule For Your Blog

4. Stick To A Publishing Schedule

Managed blogs as part of a digital marketing agency service helps your company stick to a publishing schedule.

This is important because it helps your readers know when to expect a new blog post. If you are handling blog posts yourself, you may get busy and fail to publish them on a timely schedule.

This can hurt your company’s website because your blog posts may seem too sporadic. It can also impact your page negatively because you want your blog posts to be relevant and timely.

5. Control Costs

When you hire a digital marketing agency for managed blog posts and other services, you can predict and control your costs.

The digital marketing company you hire will be able to quote a package for your business designed for its unique needs. By agreeing to digital marketing service package in advance, you will be able to control your budget more effectively.

Wrapping Up: The Benefits of Outsourcing

The benefits of outsourcing a managed blog solution can help you stand out from the competition.

But finding the right digital marketing agency for your business means taking time to learn about your options and work with the right one for you.

Are you considering outsourcing a managed blog solution?

At NUCONET, we offer since 2010 a wide range of digital marketing services for your business. We can manage your business blog for you, schedule a free call now, let us know what your goals are, and we will help you achieve them.

picture of a cup of coffee, a pen, and a napkin that reads "be interesting and interested"

How to be More Interesting: Create Better Blog Posts with These 5 Tips

NUCONET Editor Digital Marketing, Digital Marketing Tips, Educational, SEO blogging, inbound marketing

How to be More Interesting: Create Better Blog Posts with These 5 Tips

Writer’s block happens to the best of us, and how to be more interesting is a recurrent question many blog writers have. But when it affects the quality of your blog posts, it can impact your website – and your small business – as a whole.

Online consumers spend an average of 15 seconds on a web page before they lose interest. That means producing exciting content right from the get-go is critical.

But how can you overcome writer’s block and create better blog content?

If you’re wondering how to be more interesting on your blog, here are five excellent tips to help you!

1. Tell a Story

tell a story, mom reading picture book with her son

Who doesn’t like to hear a good story?

Blogs may seem reserved to “how to” articles or posts that are dense with information. But the truth is that a blog is an excellent platform for making your company seem more personable. And telling a story that resonates with your audience will keep them coming back for more.

Whenever you’re not sure what to write about, pull from your experiences. Talk about something that happened in your personal life. Did an interesting experience recently occur involving a customer?

So long as the story is relevant to your business, tell it!

2. Talk About Something New & Exciting

friends for tea on the terrace talking about something new and exciting

Need inspiration for great things to write about? You can never go wrong with browsing the world wide web for ideas.

Look up news stories that are happening in your industry. What are some groundbreaking developments that your customers will want to know? Are there new products you’ll be able to feature soon?

Share the news and your thoughts on them. Then, talk about what it means for your business and what customers can expect in the future.

3. Address People’s Questions

hand in audience from client raised for a question at a business meeting

Are there questions that your customers keep bringing to your attention? What are some industry-related topics that people continue to ask about?

If you’re looking for interesting things to write about, listen to your customers. Their questions and interests are some of the best sources of inspiration.

Go the extra mile by browsing relevant message boards on the Internet. See what people are talking about and which topics interest them the most.

By honing in on people’s questions in blog posts, you can also generate more conversation! Better yet – why not make a video instead of a blog post?

4. Show Your Funny Side

A little humor can go a long way, especially when telling a story!

Business owners tend to think that they need to be serious all the time on their blog. But the truth is that people like web pages that appear warm and welcoming.

Don’t be afraid to show a friendly, conversational tone in the first person. And don’t hesitate to be a little funny, either!

5. Keep It Short & Sweet

attractive young woman reading a short and sweet blog post on her tablet in cafe

People have short attention spans. And most tend to tune out information when it appears in long blocks of text.

Don’t approach blogging like you need to accomplish X amount of words per post. Say what you need to say without being longer or shorter than you need to be.

Break up your content into short sentences that flow well. They’re easier for readers to digest and they’ll enhance your blog’s conversational tone.

Still Wondering How to Be More Interesting?

Getting the creative juices flowing is harder than it seems. But with these five tips on how to be more interesting, you can overcome writer’s block once and for all.

Still, learning how to be more creative and interesting is only the half of it. Your website needs an effective design, and you also need to stay on top of your social media pages. And as the owner of a small business, you may not have time to carry out your digital marketing plan.

That’s where we can help. Our digital marketing services can enhance your website and make it more interesting. We can help make your social media pages more appealing to new customers. We even have a service where you can hire our writers to write content for you, the right content to enhance your inbound marketing.

For more information on how we can help, contact us today, visit the contact page of www.nuconet.com and schedule a free call.

Want More Clients? 5 Ways to Improve Your Business Results Search on Google

NUCONET Editor Digital Marketing, Digital Marketing Tips, SEO business reviews, Citations, Google My Business, local directories, S E O, SERP, Yelp

Want More Clients? 5 Ways to Improve Your Business Results Search on Google

Google processes over 40,000 searches every second. Many of those searches return business results. If your business isn’t in those results, you’re missing out on a targeted stream of new customers.
Fortunately, there are five steps you can start taking now to improve your site’s visibility.

Those actions include:

1. Completing All Information

Google uses different factors to rank local business results than standard web search results. A key goal of those factors is to ensure a business is real and not an attempt at spam.
The first step to show Google that you are an actual local business or institution is to claim your Google My Business page and complete all the profile information.

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The first step to show Google that you are an actual local business or institution is to claim your Google My Business page and complete all the profile information. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/c80Ws” icon=”fa-twitter”][/themify_quote]

2. Verifying Your Location and Hours

The next step to comply with Google’s business strategy and subsequently boost your visibility is to get your location certified. The most common verification method Google uses is traditional snail mail.
Google will send a verification postcard to the address you enter. For some businesses, verification can also be completed by phone, email or even instantly.
Another essential part of verification is making sure your hours are accurate. Not only does Google look at this information, but it’s something new customers will rely on when deciding to stop by your location.

3. Speeding Up Your Site

Over the past few years, speed has become a critical factor in Google’s ranking algorithm. Slow sites face an uphill battle to rank well in local or general results.
How fast your site loads is just as critical on mobile devices as a traditional computer. If your site currently lags on smartphones, switching to a responsive web design can significantly boost the speed.

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Over the past few years, speed has become a critical factor in Google’s ranking algorithm. Slow sites face an uphill battle to rank well in local or general results. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/3Bf1F” icon=”fa-twitter”][/themify_quote]

4. Managing Reviews and Photos

Reviews do play a prominent role too in how Google ranks different businesses and institutions. Although you’ll want to avoid actions like paying for reviews, you should take steps to encourage happy customers to leave one.
Local photos posted to your listing by you and customers can increase its visibility as well. Good images will also give potential customers better insights into what to expect when they visit your location.

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Putting these tips into action will bring in more customers by increasing your visibility in Google Search business results. [themify_icon icon_color=”#00aced” link=”https://ctt.ac/T3dD9″ icon=”fa-twitter”][/themify_quote]

5. Building Citations For Your Business Results Search On Google

Citations are the last key component of ranking well in Google for local searches. This term refers to links or entries in trusted directories like Yelp or Google My Business.
A local citation will generally include the name, address and phone number of your business. If you want to maximize the value of every citation, it’s crucial to ensure these details are the same across all listings.

Putting the above business results search on google tips into action will bring in more customers by increasing your visibility in business results. However, as a busy local business or institution, you may not have the time or the team to complete these tasks.

At Nuconet, we provide customized digital marketing solutions. We can become your digital marketing department and handle everything needed to improve your online visibility.
To start the process of bringing in more customers through your website, fill out our short client questionnaire, and we’ll arrange a convenient time to discuss your specific digital marketing needs.